#AdidasOriginals #YourFutureIsNotMine

by illusionfashion

Adidas Originals puts the theme “future” at the heart of their 2016 campaign and wants to inspire young people with “Your future is not mine” to actively influence the future itself rather than the status quo to accept.

At the launch of the campaign, adidas Originals presents a video portraying eight young, global influencers. The film by director Terence Neale shows the trendsetters in a symbolic, urban world in which they confidently advance the future. The message is clear: Be active and shape your future.