moving fashion.

Month: April, 2017

#AdidasOriginals #OriginalIsNeverFinished

Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.


#AdidasOriginals #YourFutureIsNotMine

Adidas Originals puts the theme “future” at the heart of their 2016 campaign and wants to inspire young people with “Your future is not mine” to actively influence the future itself rather than the status quo to accept. Read the rest of this entry »

#CalvinKlein Spring 2016 -:90

Shot by photographer and filmmaker Tyrone Lebon, the Spring 2016 Calvin Klein global advertising campaign presents a diverse cast that ranges from global superstars, actors, rappers, artists and models to street cast talent. Those featured include Justin Bieber, Kendall Jenner, Kendrick Lamar, FKA twigs, Fetty Wap, Klara Kristin, Joey Bada$$, Abbey Lee Kershaw, Adwoa Aboah, Saskia de Brauw, Destiny Frasqueri, Sung Jin Park and more.

Calvin Klein Fall 2016 #mycalvins

Shot by photographer and filmmaker Tyrone Lebon, the Fall 2016 Calvin Klein global advertising campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models Read the rest of this entry »

Gucci: The Night #Pre-Fall2017

Set in the Mildmay club in London, a rich, colorful dancehall, photographer Glen Luchford captures the Gucci Pre-Fall 2017 collection in a dynamic and spontaneous video.

Wild Days and Nights in Rome #Gucci #SS17

In this Gucci Spring Summer 2016 short, by Glen Luchford, a band of artists and colorful characters collide in the streets of Rome, feasting on hamburgers dressed in evening gowns, hanging out with tigers and lions and partying in a marble fountain. Read the rest of this entry »

Gucci meets Tokyo #fw16

Gucci presents its Fall Winter 2016 campaign directed by Glen Luchford: Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Michele’s collection.

When Gucci meets Berlin #ss16

Watch the director’s cut of the Gucci Spring Summer 2016 advertising campaign, a short film by Glen Luchford, shot in Berlin. A dreamy, sometimes surrealistic story with lots of contrasts reinterprets the Berlin nightlife.

Diesel SS17 ADV Campaign #makelovenotwalls

#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the Wall, a symbol of separation by definition, Read the rest of this entry »


The new perfume created by Carol Lim & Humberto Leon and KENZO Parfums.
Discover the film directed by Spike Jonze starring Margaret Qualley with an original track by Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”